There is nothing particularly original about advertising deeply discounted prices during slow hours at bars and pubs. Creating the right kind of atmosphere that attracts your regular customers, and brings in new ones, requires some thoughtful strategies though. Failing to plan strategically could cost you money in the long run instead of creating new revenue streams. You won't stay in business that way. Creating the kind of happy hour Grapevine TX business owners will emulate begins with an understanding of the reasons you're doing this in the first place.
Your business has to make money to survive. That makes your primary reason for offering discounted prices increasing bar sales. In order to accomplish this you have to offer patrons discounts on popular drinks and cheap drinks in combination with meals. In theory this will entice regulars into your bar or pub more often and bring in new people at the same time.
Offering discounts on drinks and meals will not only increase bar sales. It will add revenue with the sale of food items. Established cocktail hours will help you market your brand and expand your existing business.
It's not enough to just discount drinks. Pricing them right is crucial. If you reduce your prices in a certain area, you must offset that by raising your prices in another. If you fail to do that, you won't maximize sales. You need to raise the price of your best selling food items while you're offering two for one, or free, drinks. There are tables available to help you calculate the most effective ways to set your prices.
It's worth the money you will spend to print a special menu for happy hour. You can include combinations of food and drinks, emphasizing those with the highest profit margins. There should be items that are specific to this time period, and not available during regular hours. That way you will have people coming in specifically to order what is on this menu.
You can't forget about the customers who don't drink. They will participate in your cocktail hours if you target them. Offer specially discounted mocktails and combos just for them.
It's important to know your audience. You should take care of the regular customers when you are creating your strategies instead of concentrating too much on getting new business. If you please the regulars, new customers will follow. You have to think about who it is that is coming to your pub or bar. It might be corporate types with offices nearby. It could be young adults out on the town and in search of the best partying deals. After you've pinpointed your audience, you can narrow in on things that appeal most to them specifically.
Your servers have to know how to upsell. Servers are a critical part of your success. They have to be ready with suggestions when your customers are ordering. Servers should be trained to point out the high profit margin food items without pushing them on the clientele.
Your business has to make money to survive. That makes your primary reason for offering discounted prices increasing bar sales. In order to accomplish this you have to offer patrons discounts on popular drinks and cheap drinks in combination with meals. In theory this will entice regulars into your bar or pub more often and bring in new people at the same time.
Offering discounts on drinks and meals will not only increase bar sales. It will add revenue with the sale of food items. Established cocktail hours will help you market your brand and expand your existing business.
It's not enough to just discount drinks. Pricing them right is crucial. If you reduce your prices in a certain area, you must offset that by raising your prices in another. If you fail to do that, you won't maximize sales. You need to raise the price of your best selling food items while you're offering two for one, or free, drinks. There are tables available to help you calculate the most effective ways to set your prices.
It's worth the money you will spend to print a special menu for happy hour. You can include combinations of food and drinks, emphasizing those with the highest profit margins. There should be items that are specific to this time period, and not available during regular hours. That way you will have people coming in specifically to order what is on this menu.
You can't forget about the customers who don't drink. They will participate in your cocktail hours if you target them. Offer specially discounted mocktails and combos just for them.
It's important to know your audience. You should take care of the regular customers when you are creating your strategies instead of concentrating too much on getting new business. If you please the regulars, new customers will follow. You have to think about who it is that is coming to your pub or bar. It might be corporate types with offices nearby. It could be young adults out on the town and in search of the best partying deals. After you've pinpointed your audience, you can narrow in on things that appeal most to them specifically.
Your servers have to know how to upsell. Servers are a critical part of your success. They have to be ready with suggestions when your customers are ordering. Servers should be trained to point out the high profit margin food items without pushing them on the clientele.
About the Author:
When you are searching for information about a Happy Hour Grapevine TX residents can come to our web pages today. More details are available at http://www.sandanielerestaurant.com/event/happy-hour now.
ليست هناك تعليقات:
إرسال تعليق