One of the most popular moves in the business world, particularly entertainment, is the creation of original content. Anyone that's a fan of Netflix or Amazon Prime, just to name a few examples, will agree. Did you know, though, that LinkedIn might be making its own push into original content soon? For those that don't know the details, here are just a few of the most important ones, courtesy of your local Long Island advertising agency.
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
If you were to ask Long Island advertising agencies about original content, they would be able to attest to its value. In recent years, Netflix has been able to define itself by the programs that can't be seen anywhere else. "Daredevil," "Stranger Things" and "GLOW" have become some of the more popular shows that the aforementioned streaming service brought to the masses. According to companies like fishbat, if content performs, the places that distribute it benefit.
As stated earlier, LinkedIn stated that there are no plans to move into original content at this time. Nonetheless, it's easy to see why such a concept would be intriguing to some. For LinkedIn, investing in this type of content could add another layer to the professional social media network, not to mention increase engagement moving forward. If this idea was brought to fruition, it would be interesting to see its development over time.
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
If you were to ask Long Island advertising agencies about original content, they would be able to attest to its value. In recent years, Netflix has been able to define itself by the programs that can't be seen anywhere else. "Daredevil," "Stranger Things" and "GLOW" have become some of the more popular shows that the aforementioned streaming service brought to the masses. According to companies like fishbat, if content performs, the places that distribute it benefit.
As stated earlier, LinkedIn stated that there are no plans to move into original content at this time. Nonetheless, it's easy to see why such a concept would be intriguing to some. For LinkedIn, investing in this type of content could add another layer to the professional social media network, not to mention increase engagement moving forward. If this idea was brought to fruition, it would be interesting to see its development over time.
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